Into the Future

Which way are you looking?

Andy Raskin is someone who has significantly influenced my work. Andy is a strategic marketing consultant and has a podcast called The Bigger Narrative. 

Raskin’s approach to marketing seems right for our world today. Andy asks, “What shift has occurred in the world that creates a need for what you do?” 

I like the approach because it helps us look forward rather than through the rearview mirror.

We are programmed to tell and hold on to our stories and the way we’ve always done it.

It’s not as easy as it sounds to break out of that pattern. It took about six months for me to develop the messaging and strategy that seemed to fit in my case.

When I applied Raskin’s approach to my work, I came up with the following narrative (brief version):

The world has shifted, and new rules apply. It used to be you would win by managing change, following best practices, working harder, or even smarter. It was the age of Industrial Thinking and people as profit-producing units.

Now you move forward with new questions, synchronicity, and one mind to allow the collective voice, wisdom, and energy of everyone to emerge for the benefit of all. It’s the age of Forward Thinking and allowing people to be themselves.

What do you think?

What would your message be using Raskin’s approach?

The inner leader journey

The fascinating thing about the inner leader journey is that it changes you from the inside out. 

By inside out, I mean that it doesn’t just change how you think, what you think, what you do, and how you behave.

It changes your beliefs, worldview, and state of being. When your state of being changes, things start to change naturally and seemingly effortlessly. 

When I went through this exercise to identify my “bigger narrative,” I identified six beliefs that informed my message.

WHAT KEEPS US STUCK

When everything changes so quickly, things like managing change, best practices, working harder, or even smarter are no longer enough and keep us stuck living in the past.

NEW ENERGY FOR CHANGE

When we authentically engage with each other, we create new possibilities and new energy for change.

QUESTIONS, SYNCHRONICITY, ONE MIND

In today’s new world, you move forward with new questions, synchronicity, and one mind. It’s time to allow the collective voice, wisdom, and energy of everyone to emerge for the benefit of all.

LEADERSHIP ACCESSIBLE TO EVERYONE

Insight for new leadership resides not in the other but is accessible to everyone. By enhancing our ability to look and listen within, we shape our world from the inside out.

LISTENING TO EVERY VOICE

Stepping into the future requires us to interact with each other with an open mind, listening to every voice — ready to discover whatever is there for us to see and giving us the freedom to act upon what we discover.

SPACE FOR THE EXTRAORDINARY

Engaging in genuine dialogue creates a space for extraordinary performance and truth to emerge. This emergence occurs within the dialogue and reaches beyond to touch all other work and life activities.

What are your core beliefs? Have they changed lately as a result of the state of today’s world?